A practical guide to maximizing visibility and engagement.

GX Games is a unique platform for browser-based games, giving developers access to Opera GX's gaming community. To succeed here, your game needs strong visual appeal, engaging promotion, and smart optimization. This guide will help you craft a marketable game that attracts players and keeps them engaged.

Understanding GX Games Audience

GX Games players are browser gamers who value:

Instant playability: No waiting, no downloads
Addictive Gameplay: Games that hook players in seconds
Strong visual identity: Eye-catching covers and UI make a big difference

Optimizing Your Game Cover for GX Games

Your game's cover is the first thing that players see. It needs to grab attention in a crowded marketplace. GX Games team reviews the games before they feature them, and if the game is cool but the cover is not, the chances of being promoted decrease.

When a game is featured it can be placed across the whole Opera GX ecosystem, so in order to optimise the design, we recommend you to follow the following template:

You need to make sure that the most important information, like the title of the game, it's placed in the safe area to make sure all the tags can be placed on top without harming the cover design.

Make sure the following elements are taken into account:

Clear and recognizable at small sizes: GX Games cover can appear on small placements, so test your image at smaller sizes (as small as 170x100).
Bold colors and High contrast: Stand out from dark mode and busy backgrounds.
Simple and Striking composition: Avoid busy designs. Focus on a single focal point (a character, a weapon, a key object).
Readable Text: Most of the times, titles are not being shown on the placement, so it is important to show it on the cover. Make sure it's large enough and legible.
Emotion and action: Covers with characters showing expression, movement, or action are more engaging.
Consistent with your game theme: If it's a horror game, use dark colors. if it's an arcade game, go for a brighter look.

Optimizing your Game Page

When promoting your game, a video will show when users hover over the cover. It is important that you upload a video of the gameplay so users get an idea of what the game is about. Once they decide to play, they will land to your game page.

There are few items to make your game page more interesting for your players:

Short Description: Two sentences that can hook players. For example: "A fast-paced, neon-infused arcade shooter! Dodge bullets, collect power-ups, and climb the leaderboard!"
Engaging Call-to-Action (CTA): Use phrases like "Jump in now!" or "Can you beat the final boss?"
Clear and Simple Tags: Using tags is very important to allow users to find your game easily, but use them wisely. Use relevant tags like Action, Arcade, Multiplayer, Puzzle to help players find your game.

Game Trailer

Your trailer should be short and focused on gameplay, instant fun. The trailer should last between 30-60 seconds, focusing on the first few seconds.

First 3 seconds: Hook the viewer with the most exciting moment of your game.
Gameplay showcase: highlight what makes your game fun, like mechanics, action, or humor.
Fast-paced editing: Keep the energy high. Don't stay too long on any scene.
Ending with a CTA: Show your game logo and a simple message like "Play now"

Extra tip: Create a 10-seconds version of your trailer for social media promotions.

Leveraging GX Games Promotional Features

GX Games wants you to succeed and offers different options to give visibility to your game so you don't have to wait for us to find it.

Discord: On GX Games Server we have different posts, forms and tools to promote your game or studio.
Social Media: If you make a release, an update, or anything you would like to bring more awareness on GX Games make sure you tag GX Games on your socials: Twitter: @gxgamesofficial | Bluesky: @gx.games
and More! We keep adding more ways to make your game visible. So pay attention to our social media and Discord to make sure you don't miss out.